Born on December 26, 1990, in Oakland, California, Devin Brugman was destined for a life beyond the ordinary. Growing up with a mother who had a modeling background and a father grounded in business, she absorbed a dual understanding of beauty and strategy early on. This combination would later become the foundation of her rise as a globally recognized influencer, entrepreneur, and lifestyle leader.
Brugman’s move to Hawaii during her college years added a new layer to her identity. Surrounded by beaches and natural beauty, she became immersed in the swimwear culture that would eventually define her personal brand. But it wasn’t just the ocean and sunsets—it was the idea that swimwear could be more than seasonal fashion. It could be a daily expression of confidence.
Video: Dolcessa | A Bikini A Day
In 2012, alongside her best friend Natasha Oakley, Brugman launched A Bikini A Day—a blog that started as a visual diary and exploded into a global sensation. The concept was simple: share a photo in a new bikini every day. But the impact was massive. Their blog redefined how women interacted with fashion online. It wasn’t about runway exclusivity—it was about everyday glamour.
The duo’s appeal came from authenticity. They weren’t professional models. They were confident women who celebrated their bodies and invited others to do the same. Through a mixture of travel, personal stories, and honest content, Brugman helped build a digital empire one bikini at a time.
Just two years after the blog’s launch, Brugman and Oakley introduced their own label, Monday Swimwear. This wasn’t another trend-chasing brand. It was thoughtful. It was inclusive. And it was personal.
Brugman used her own body as a fit model to ensure the cuts and materials flattered real figures. She advocated for eliminating underwires, embracing stretch fabrics, and ditching unrealistic beauty expectations. Every campaign reflected their mission: style that feels as good as it looks.
Today, Monday Swimwear is known globally for its clean lines, neutral tones, and empowerment-first messaging. Unlike most swimwear brands, Monday avoids retouching its campaign imagery. Instead, it celebrates unfiltered beauty, further setting it apart in a saturated industry.
Beyond business, Brugman has grown a substantial following across social platforms, where she shares curated glimpses into her life—fashion tips, wellness routines, clean beauty discoveries, and mindful living practices. What makes her standout isn’t just style—it’s substance.
Video: Devin Brugman stuns in a yellow bikini at Bondi Beach
She doesn’t chase viral trends. She sets them. Her feed is calm, cohesive, and intentional, reflecting a lifestyle that’s aspirational yet attainable. Whether she’s talking skincare, interior design, or a fitness routine, every piece of content is designed to uplift and add value.
Brugman’s transparency about her journey—from struggles with body image to building a business from scratch—has endeared her to millions. She stands as a symbol of modern femininity: powerful, self-aware, and unapologetically driven.
Brugman is a passionate advocate of wellness. Her approach isn’t about extremes or unattainable standards. It’s about longevity and balance.
She regularly shares workouts rooted in mobility, toning, and functional strength. She focuses on nourishing her body rather than restricting it. Her routines prioritize both mental clarity and physical endurance, helping to foster a relationship with fitness that goes beyond aesthetics.
This message of balance—fueling your body with purpose, treating yourself with grace, and setting realistic goals—has redefined what it means to be fit in a digital age obsessed with filters and fast fixes.
Brugman has grown from content creator to CEO with intention. She’s not just the face of Monday Swimwear—she’s the strategist behind its direction. She understands product development, consumer behavior, and storytelling through commerce.
Her business model focuses on sustainable growth. Instead of launching dozens of seasonal collections, she curates limited, timeless releases. She invests in quality materials and responsible manufacturing. Her team culture encourages creativity and collaboration.
For aspiring entrepreneurs, Brugman’s journey is more than inspiring—it’s instructional. She proves that you don’t need a million-dollar investor or celebrity endorsement to build a business. You need a clear mission, consistency, and a loyal community that believes in your values.
Brugman’s commitment to sustainability isn’t performative. It’s baked into her brand’s DNA. Monday Swimwear uses biodegradable packaging, ethical labor practices, and high-durability fabrics designed to last years—not months.
She also advocates for conscious consumption, encouraging customers to invest in a few quality pieces rather than falling for fast fashion turnover. This ethos reflects her own lifestyle and sends a larger message: fashion can be beautiful and responsible at the same time.
As of now, Brugman is expanding her brand presence with travel wear, fitness apparel, and content-focused ventures. She is building a digital lifestyle platform that will merge fashion, wellness, and community in one seamless ecosystem.
Her long-term vision includes creating mentorship programs for female founders, investing in sustainable fashion tech, and possibly launching her own wellness brand—one that brings her clean-living philosophy to a broader audience.
Brugman is also exploring editorial content through online publications and long-form video, seeking new ways to empower her audience beyond images and captions.
Devin Brugman’s rise is the result of clarity, consistency, and courage. She has created an identity that blends style with strategy, beauty with meaning, and influence with purpose. Her empire started with bikinis—but her impact goes much deeper.
She is changing the way we define success, the way we consume fashion, and the way we relate to ourselves. In a digital world overflowing with noise, Brugman offers something rare: direction, depth, and vision.
As she continues to build her legacy, one thing is certain—Devin Brugman is not just keeping up with the future. She’s shaping it.
